Phoenix, AZ · Case study
Smile Max 365
$10K in AI-driven production in the first 30 days.
+$11K
additional production in one month
32
patients scheduled
The challenge
Smile Max 365 had a familiar problem: a database full of patients overdue for hygiene or sitting on unscheduled treatment, and a front desk far too busy answering live calls to work that list. Every month, production that was already “in the building” quietly slipped away.
How 10x helped
- 01
Worked the recall list, automatically
10x identified every overdue and unscheduled patient in Smile Max 365's database and reached out by phone, text, and email, with no lists to pull and no extra staff to hire.
- 02
Answered like the front desk would
Trained on the practice's scheduling rules and insurance details, the AI handled patient questions and objections in real time, across days, nights, and weekends.
- 03
Booked straight into the schedule
Confirmed appointments were written directly into the calendar. Dr. Mark Espinoza and the team simply watched the chairs fill back up.
The results
In a single month, Smile Max 365 saw +$11K additional production in one month, at a 32 patients scheduled, all from patients who were already in the system. No new headcount, no new marketing spend.
With 10x AI I can see the results for myself. In the last 30 days I produced $10K from the AI tool alone.

Dr. Mark Espinoza
Smile Max 365, Phoenix, AZ
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