Smile Max 365

The challenge

Smile Max 365 had a familiar problem: a database full of patients overdue for hygiene or sitting on unscheduled treatment — and a front desk far too busy answering live calls to work that list. Every month, production that was already “in the building” quietly slipped away.

How 10x helped

1. 01

   Worked the recall list, automatically

   10x identified every overdue and unscheduled patient in Smile Max 365's database and reached out by phone, text, and email — no lists to pull, no extra staff to hire.

2. 02

   Answered like the front desk would

   Trained on the practice's scheduling rules and insurance details, the AI handled patient questions and objections in real time — days, nights, and weekends.

3. 03

   Booked straight into the schedule

   Confirmed appointments were written directly into the calendar. Dr. Mark Espinoza and the team simply watched the chairs fill back up.

The results

In a single month, Smile Max 365 saw +$11K additional production in one month, at a 32 patients scheduled — all from patients who were already in the system. No new headcount, no new marketing spend.